It is important to
take many factors into consideration when deciding what type of media
institution would distribute our opening horror sequence. Production companies
are essential to the creation of films as they assist in budgeting, casting and
scheduling. Even though our film isn’t a completed picture it would be
important to take into consideration what institution would distribute our
horror if we did venture on to make the rest of the film. This is because we
would then know what conventions we would need to follow in order to get
certain media institutions we want to help distribute our film. In addition,
Production companies normally look over the films when they are just the idea
anyway so we would be able to find production companies that would produce our
film as we have already created the opening sequence.
As
a group we considered major film institutions to distribute our film. Major
film companies could be an effective way to distribute our film through as our
film includes most of the major conventions such as blood, dark lighting, and a
sense of confusion into a false sense of security which are found in big
blockbuster horrors. We also felt that bigger institutions would mean a bigger
budget which meant we could adhere and expand our ideas to make them improved
and more effective. ‘Momentum Pictures’ are an example of a media institution
we would use to distribute our horror as it’s an established studio for the
horror genre. This is an independent motion picture distributor in the UK and
Ireland. We choose this institution as it has produced many successful and well
known horrors such as ‘Women in Black’ and ‘Sinister’. This distributor would
suit our horror film as our film meets the conventions of the genre horror,
meaning they would easily be able to distribute the film worldwide as their
audience would be looking for these conventions to appear in all the films
distributed by the institution. Plus the films they have created such as
‘Sinister’ have similar conventions to our film as there are flashbacks and
also one of the main characters is a young girl like ours. (http://www.youtube.com/watch?v=pgYxydrVlDk
) this link is the trailer to the film which shows such conventions.
‘Momentum Pictures’ have a ‘YouTube’ channel (http://www.youtube.com/user/MomentumPictures
) which is a great way to advertise trailer for their new films. This
advertising scheme would mean our film would be distributed by viral marketing
which can be accessed by a major audience as it is on the viral platform of the
internet and YouTube is a very popular website so is guaranteed many views. ‘Momentum Pictures’ would be a very suitable institution
for our film to be distributed from as they have a lot of experience in the
genre of horror so we would be capable to advertise our film to the best of its
potential and to the right target audience which would be young adults of both
genders. (This screen shot below shows the 'YouTube' 'Momentum Pictures' have to advertise their products)
However, we would
consider another company to distribute our film. Such as ‘film 4’ as we had a
very low budget due to it being a student film. We felt ‘film4’ would the best
institution to distribute our film as they are well known to help direct low
budget films. However, there are some companies like ‘Microwave Film London’
who do offer financial funding to younger generations who are creating films. ‘Film
4’ is an example of a smaller British production institution that has grown
bigger which are known for releasing films in the UK. We would choose them to
distribute our film as they have a lot of expertise in the genre of horrors and
lower budget films. They have co-produced and distributed films like ‘Shaun of
the Dead’ which is a prime example of a horror film that had been a success
even though it was quite low budget. ‘Film 4’ is a great way to distribute our
horror film as they are an institution owned by the channel company ‘Channel 4’
which means the films they are involved with can be distributed onto the
television through this channel creating knowledge of the film and advertising.
In addition, ‘film4’ has expanded and no helps produce films like’127 hours’
indicating the success this media institution has.
To conclude, I would
be more inclined to choose ‘Momentum Pictures’ as the media institution to
distribute our media product as they are a well-known institution. In addition,
they have a wide range of knowledge on our genre of horror and therefore had
success with horror films such as ‘Sinister’.
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